Design leadership shaped by building products, teams, and businesses.
Connecting creative direction with the broader decisions that shape product and business.
profile
A career built between creative direction and production reality.
Daniella’s career began in design and manufacturing and grew into leadership across product development, creative direction, sourcing, and production. For more than a decade, she worked between the United States and Asia, leading teams and international programs and directing development from early design decisions through engineering, costing, sampling, factory execution, and market launch.
In 2019, she founded Under The Bough, extending that experience into Paraguay and building an independent furniture and home brand around the country’s materials and making capabilities. The work grew into a network of suppliers, workshops, and production partners, creating the infrastructure to develop and manufacture products for both the brand and international clients.
Today, her practice draws on both sides of that career: nearly two decades inside commercial product development and the experience of building a production business from the ground up. She works across design, development, manufacturing, and commercial direction, with a practical understanding of what it takes to move a product from idea through production and into market
B.F.A. Furniture Design · Graduate Studies in Design Management
Savannah College of Art and Design
at a glance
Experience built across markets, scales, and ways of making.
Daniella’s work spans furniture and home products developed across very different commercial and production environments—from large-scale retail programs to premium furniture, specialized manufacturing, and artisan production.
That range brings a practical understanding of how product decisions connect across design, manufacturing, cost, market, and business requirements. That perspective helps define what each project needs to move forward with clarity.
18+
YEARS in furniture + home
160+
commercial launches
35+
BRANDS + RETAIL PARTNERS
16+
countries
selected BRANDS + PARTNERs
work featured in
in practice
The work behind the work.
Years of product development visible in the places where decisions get made—factories, sample rooms, supplier meetings, material reviews, quality inspections, and production floors.
