Design leadership grounded in how products are actually made.
Furniture designer, product developer, and business builder with more than eighteen years of experience connecting creative direction, manufacturing, sourcing, and commercial execution across global markets.
profile
A career built between creative direction and production reality.
Daniella’s work spans the full product development process—from concept and design direction through manufacturing, sourcing, and commercial execution. Rather than specializing in a single discipline, her work has consistently connected the decisions that shape a product long before it reaches the market.
Years spent moving between design studios, factory floors, supplier meetings, client presentations, and executive discussions have reinforced a simple idea: the quality of a product is determined long before it reaches production. The work lies in connecting creative, technical, commercial, and operational decisions into products that succeed in the market.
B.F.A. Furniture Design · Graduate Studies in Design Management
Savannah College of Art and Design
approach
The work is in the decisions.
Products don't fail in design. They fail in the gap between what was designed and what got made — when the person leading the creative direction hasn't been in the factory, or the person managing production doesn't understand the design intent. The practice exists to close that gap.
The approach combines creative direction with hands-on development, moving between sketches, prototypes, factories, and supplier conversations until every decision supports the product’s intended market, quality, and price point.
by the numbers
A finished product is only the visible end of the work.
The work has moved between high-volume retail, premium furniture, artisan production, and independent brand development. That breadth has created a practice shaped not only by form and aesthetics, but by the systems required to move ideas into production.
Projects are approached with equal attention to product, market, material, manufacturing, and the people responsible for making each one real.
18+
YEARS in furniture & home
23+
RETAIL BRANDS
65+
commercial launches
15+
countries
brands & partners
in practice
The work behind the work.
Years of product development visible in the places where decisions get made — factories, sample rooms, supplier meetings, material reviews, quality inspections, and production floors.
