How product decisions become market outcomes.
A selection of work spanning design, manufacturing, retail, and business development.
Featured work ∙ VENTURE BUILDING
Under The Bough was built as an international home brand rooted in Paraguayan materials, craft, and manufacturing. Its collections span textiles, ceramics, leather, home accessories, and, increasingly, furniture. Building the business required the products, supplier network, quality systems, brand direction, and commercial structure to be developed together. This case study follows that process—from an original design idea to a functioning international home brand.
FOCUS
Brand, Product & Operations
context
From Paraguay to International Markets
project notes
Product development in practice.
Each project started somewhere different: a factory, a collection, a brand entering new markets. The context changes, but the practice remains consistent.
brands & partners
selected work
A broader view across different categories, scales, and commercial contexts.
