Selected Work
A selection of product design and development work across global retail and manufacturing environments, spanning concept direction, product development, and production execution. The work reflects an approach grounded in design, manufacturing, and commercial viability, with a focus on building collections that are both market-ready and built to last.
Rafael 7pc Deep Seating
Outdoor Collection — Global Retail
Designed and launched as part of a high-performing outdoor seating program, this long-running collection achieved multi-year retail placement across international markets. Led product design and development across configuration, materials, finishes, and color direction to support assortment growth and long-term retail performance.
Rafael Collection
Outdoor Seating — Global Retail Distribution
2019-2026
Lakewood 5pc Deep Seating
Outdoor Collection — U.S. Retail
Developed through a new factory partnership, this collection supported a fast, commercially focused launch and helped establish production capability within a new manufacturing base. Led product development across configuration, proportions, finish development, and textile direction, including the creation of a custom multi-step wood finish and a proprietary soft-goods program for large-scale retail placement.
Behind The Work
01
Design & Market Context
Every design has a personality. Some call for a strong point of view in color, texture, or finish. Others are quieter, more adaptable, or designed to live easily across different settings.
My role is to understand both the character of the product and the context in which it will exist. That means reading market shifts, knowing the target customer, and recognizing how design decisions will be perceived at retail. The strongest products are not only well designed, but well matched to their audience.
02
Material Strategy
Material selection is a constant negotiation between design intent and market reality. It asks for decisions that hold under pressure: refinement and price sensitivity, trend relevance and market tolerance, buyer expectations and consumer demographics.
The process usually begins with a set of questions. What gives this piece value? Is it driven by price point, material richness, or performance? Where is there room to push, and where is there not? The answer shapes everything that follows, from finish and construction to how the product ultimately lands at retail.
03
Custom Development
Some of the strongest product differentiation comes from moving beyond standard material options. Over time, I have worked closely with suppliers to adjust, combine, and develop finishes and materials that better serve the product, whether in wood, metal, wicker, or textiles.
Those decisions do more than create visual distinction. They help define the identity of a collection and build consistency across a broader product line. When done well, custom materials stop feeling like exceptions and start becoming part of the system.
Scope of Work
Selected areas of focus across design, development, and commercial execution
