Areas of Expertise
Senior product leadership across design direction, development, sourcing, manufacturing, and market execution for furniture and home collections.
Product Development & Collection Strategy
Full lifecycle product development, from brief and concept through factory development, sampling, and production. The focus is on maintaining design integrity across every stage — where decisions compound and original intent is most at risk. The deliverable is a product that reaches the shelf looking like it was meant to.
Creative Direction & Design Leadership
Design team leadership and creative strategy across in-house departments and remote networks. Covers brief development, collection architecture, team management, and creative decision-making through to production. Built for brands that need both a point of view and the discipline to execute it.
Trend, Market & Assortment Strategy
Trend analysis grounded in commercial reality — not just what's coming, but what's coming for a specific customer, price point, and production capability. The work identifies white space, assesses market readiness, and translates direction into actionable decisions for product development and assortment planning.
Global Sourcing & Manufacturing Development
Vendor development and manufacturing oversight across Asia, North America and South America, in wood, metal, wicker, and textiles. Covers factory identification and development, quality management across production runs, and hands-on coordination between design intent and factory capability.
Artisan Supply Chain & Production Development
End-to-end production infrastructure development with artisan communities — from cooperative identification and capacity assessment through quality standards, lead time management, and export readiness. Specialized in Paraguay and the broader South American region, with direct experience building collections that meet North American and European retail requirements.
Additional portfolio work, development process, and category-specific examples are available upon request.
Process & Perspective
01
Design & Market Context
Every design has a personality. Some call for a strong point of view in color, texture, or finish. Others are quieter, more adaptable, or designed to live easily across different settings.
My role is to understand both the character of the product and the context in which it will exist. That means reading market shifts, knowing the target customer, and recognizing how design decisions will be perceived at retail. The strongest products are not only well designed, but well matched to their audience.
02
Material Strategy
Material selection is a constant negotiation between design intent and market reality. It asks for decisions that hold under pressure: refinement and price sensitivity, trend relevance and market tolerance, buyer expectations and consumer demographics.
The process usually begins with a set of questions. What gives this piece value? Is it driven by price point, material richness, or performance? Where is there room to push, and where is there not? The answer shapes everything that follows, from finish and construction to how the product ultimately lands at retail.
03
Custom Development
Some of the strongest product differentiation comes from moving beyond standard material options. Over time, I have worked closely with suppliers to adjust, combine, and develop finishes and materials that better serve the product, whether in wood, metal, wicker, or textiles.
Those decisions do more than create visual distinction. They help define the identity of a collection and build consistency across a broader product line. When done well, custom materials stop feeling like exceptions and start becoming part of the system.