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High-Volume Retail Programs

Large-scale furniture and outdoor living collections developed for global retail channels, with attention to commercial viability, construction, assortment planning, and production at scale.

CATEGORY

Furniture, Outdoor Living, Home

SCOPE

Design, Development, Production

MARKETS

Mass-Retail, E-Commerce, Global Distribution

FOCUS

Commercial Viability, Construction, Scale

Sapphire family set, wcsh 8888, ALU MGR, PTN PTG 18FG, HPL BTS, ALU WWL (2).JPG

Lagos Collection
Global Retail

Designed for a leading European brand, Lagos is a full outdoor living collection spanning dining, lounge seating, sectional systems, and heating. Developed as a complete product family, the collection was structured to support multiple configurations and use cases, from compact dining settings to large-scale sectional layouts.

Material and finish options were developed to support a range of price points, allowing the collection to adapt across varied retail environments while maintaining a cohesive design language.

Sapphire sofa set, wcsh 9184-LSG, ALU CSNM, ROP MAW 30F, WDRBP CCWL, PN70623D, R70659, PN7
Sapphire sofa set, wcsh 9184-LSG, ALU CSNM, ROP MAW 30F, WDRBP CCWL, PN70623D, R70659, PN7
Sapphire corner sofa set, wcsh 8888, ALU MGR, ROP WWL 30F, WDRBP SOK, GLS, R70656, R70657,

Lakewood Collection
U.S. Retail & E-Commerce

Developed through a new factory partnership, Lakewood supported a fast, commercially focused launch while helping establish production capability within a new manufacturing base. The work included product development across configuration, proportion, finish development, and textile direction.

A custom multi-step wood finish and proprietary soft-goods program were developed to support large-scale retail placement, balancing design consistency, production readiness, and commercial requirements.

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Rafael Collection
Global Retail & E-Commerce

A long-running outdoor seating program designed and developed for multi-year placement across international retail markets. The collection was built around flexible configurations, expanded lounge pieces, and a scalable assortment structure, including sofa, chair, and coffee table formats.

Product development included configuration planning, proportions, materials, finishes, wicker, fabric, and color direction, with seasonal updates introduced to keep the collection commercially relevant across multiple markets and retail cycles.

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Amalfi Collection
Global Retail

Developed for international retail distribution, Amalfi is an all-aluminum outdoor dining collection designed for durability, scale, and broad market placement. The collection included custom aluminum extrusions and a multi-step finish process developed to give the metal surface greater depth, warmth, and visual dimension.

 

The program balanced clean residential styling with the technical requirements of high-volume production, including material efficiency, construction consistency, finish durability, and global retail readiness across multiple markets.

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Confidentiality & Full Portfolio Access

This page presents a condensed selection of work within this category. A more complete portfolio, including additional projects and development context, is available upon request. Certain client, retailer, and distribution details have been omitted or generalized for confidentiality.

© 2026 Daniella Peña

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